Our Story, Our Strength

From a single franchise to Pakistan's largest restaurant platform — Hilal Retail Brands is built on ambition, integrity, and scale.

10+

Years of building Pakistan's restaurant future

Company Overview

A Legacy of Ambition

Hilal Retail Brands is a subsidiary of the Hilal Group — one of Pakistan's most respected and diversified conglomerates. We operate as the exclusive franchise partner for Domino's Pizza in Pakistan, managing 78 stores across 15+ cities with a team of over 2,000 professionals.

Our growth journey reflects a deep commitment to quality, customer experience, and operational excellence. We don't just run restaurants — we build platforms that scale globally-recognized brands in the Pakistani market.

Active Stores

2000+

Team Members

15+

Cities

Our Mission

To deliver world-class restaurant experiences to every Pakistani, by combining global brand standards with local operational mastery, and building an infrastructure that scales with integrity and consistency.

Our Vision

To become Pakistan's premier multi-brand restaurant platform — a benchmark for operational excellence, talent development, and sustainable growth in the food service industry across South Asia.

Our Values

What We Stand For

These principles shape our culture, guide our decisions, and define how we serve our customers, teams, and communities.

Excellence

We set high standards and pursue them relentlessly — in food quality, service speed, and customer satisfaction.

Integrity

We operate with transparency and ethical discipline in every relationship — with partners, teams, and communities.

Innovation

We continuously improve our systems, processes, and offerings to stay ahead in an evolving market.

People

Our 2,000+ team members are our greatest asset. We invest in their growth, wellbeing, and careers.

Our History

The Hilal Journey

The Beginning

Hilal Group Venture

Hilal Retail Brands established as a subsidiary of Hilal Group to explore restaurant franchise opportunities in Pakistan.

Franchise Launch

Domino's Pakistan Partnership

Secured exclusive franchise rights for Domino's Pizza in Pakistan, opening our first stores in major cities.

Rapid Growth

National Expansion

Scaled operations beyond Karachi and Lahore, entering Islamabad, Rawalpindi, Faisalabad and additional cities.

Infrastructure Build

Supply Chain & Commissary

Built a world-class supply chain and commissary infrastructure to support quality consistency at scale.

Today

78 Stores & Growing

Pakistan's largest Domino's operator with 78 stores, 2,000+ team members, and an ambitious roadmap ahead.